Our North Star

To limit warming to 1.5°C in alignment with the Paris Agreement, we have just under five years to act. This doctoral research project aims to address the barriers to implementation, making sustainable web practices more accessible, appealing, and actionable—not only for developers but also for organisations seeking to embed sustainability as a core value. Our goal is to drive change that is both impactful and desirable across the web.

Our Strategic Approach

Our strategic approach is built on three key pillars: Research, Advisory, and Solutions. These pillars guide our mission to foster sustainable web practices.

Research

We research the environmental impact of the web, identifying ways to reduce energy consumption and waste. Our findings guide more sustainable digital practices and help shape a greener future for the web.

Advisory

We provide consultations, workshops, and talks on sustainable web practices, working with institutions like The British Library and the University of Oxford to advance digital sustainability.

Solutions

We provide practical tools and solutions to support the implementation of sustainable web design practices, helping developers and organisations reduce the environmental impact of their websites.

About the Initiative

The term 'browsing' originates from herbivores feeding, and similarly, 'overbrowsing' in nature occurs when consumption exceeds the capacity of environmental resources. This shared origin parallels the unsustainable excesses of the web, aligning with the group's mission.

Supervisory Team

• Professor Melissa Terras MBE, Professor of Digital Cultural Heritage, Institute for Design Informatics
• Professor John Lee, Professor of Digital Media, Institute for Design Informatics

Enquiries

If you have any enquiries, feedback, contributions to the library, or would like to get in touch, please don't hesitate to contact us. We look forward to hearing from you.